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Barriers on a Search Results Page
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"Wow - I just spent the past 45 minutes blowing off email and phone calls to read a brand new report on the results of a focus group Enquiro Search Solutions conducted last month."
Anne Holland
Editor, MarketingSherpa
"Gord Hotchkiss of Enquiro will probably never have to worry about losing his “search behavior monitoring” crown. As kids today say, 'he rocked'."
Andy Beal
Marketing Pilgrim

This whitepaper reveals:

  1. How a users' eye scan patterns are affected by local listings and Wikipedia results

  2. How barrier scanning changes the relative value of top listings

  3. What to keep in mind while designing the search user interface.

Search engines are becoming the primary portals to the rest of the Internet.  And with over 10 billion core searches a month being conducted in the US alone*, there is a lot at stake on the search results page.  Using eye tracking technology, we can see how different elements, such as white space, types of listings and images can act as barriers that prevent the user from seeing other information on the page.

*comScore Core Search Report
May 2008 vs. April 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0