PPC Strategy Gets Specific for B2B Purchase Types
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Today
Today
Date: Tuesday October 20, 2009
Time: 11:00 am PST
Length: 30 minutes
Enquiro’s BuyerSphere research project identified three distinct purchase types in B2B. In this 30-minute webinar, we take a closer look at how to adapt your Pay-Per-Click advertising campaigns to the reality of how your buyers buy: Repeat Purchases, Repeat Modified, or Blank Slate. PPC campaigns can’t use a one-type fits all strategy, and by targeting buyers to these three segments you will meet and improve your campaign objectives. We cite examples of how to tailor ad creative, landing pages, and measurement to specific B2B purchase types.
In this webinar, you’ll learn:
Time: 11:00 am PST
Length: 30 minutes
Enquiro’s BuyerSphere research project identified three distinct purchase types in B2B. In this 30-minute webinar, we take a closer look at how to adapt your Pay-Per-Click advertising campaigns to the reality of how your buyers buy: Repeat Purchases, Repeat Modified, or Blank Slate. PPC campaigns can’t use a one-type fits all strategy, and by targeting buyers to these three segments you will meet and improve your campaign objectives. We cite examples of how to tailor ad creative, landing pages, and measurement to specific B2B purchase types.
In this webinar, you’ll learn:
- How to identify where your company fits with regards to purchase types
- Tips on which ad messaging works for identified purchase type
- Landing page design best practices, specific to different marketing scenarios
- Gain a better understanding of how PPC can drive the demand gen. process
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Presented by:
Bill Barnes - EVP, Business Development Enquiro
Mr.
Barnes is a Marketing veteran who has been in the marketing,
advertising and promotion industry for over 20 years, the last 9 of
which have been focused on Search Marketing. He co-founded Enquiro
along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at
events presented by Search Engine Strategies, Ad-Tech, Jupiter Media,
SIPA, Forrester Research and Frost and Sullivan, he has also conducted
workshops designed for Marketing, Editorial and Public Relations
departments.
At Enquiro Bill has overseen explosive sales growth, in fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and for the past 3 years has appeared on Profit Magazine's Top 100. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger, striving to always help companies Succeed in Search.
Kyle Grant - Senior Sponsored Search Marketing Strategist Enquiro
As Enquiro’s senior
sponsored search strategist, Kyle provides strategy for some of the company’s
most demanding and complex B2B and B2C paid search accounts. He has a wealth of
experience designing and managing behaviorally targeted local campaigns to
multi-million dollar international e-tail campaigns. He is able to combine his
skills in data analysis and marketing ability to develop highly targeted ad
messaging and campaigns, aiming to not only access the correct target market
but to speak to them with the right language. Kyle is also a student pilot and
applies the same thoroughness and critical analysis to his sponsored management
strategies that keeps him safe in the air.
Bill Barnes - EVP, Business Development Enquiro
Mr.
Barnes is a Marketing veteran who has been in the marketing,
advertising and promotion industry for over 20 years, the last 9 of
which have been focused on Search Marketing. He co-founded Enquiro
along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at
events presented by Search Engine Strategies, Ad-Tech, Jupiter Media,
SIPA, Forrester Research and Frost and Sullivan, he has also conducted
workshops designed for Marketing, Editorial and Public Relations
departments.At Enquiro Bill has overseen explosive sales growth, in fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and for the past 3 years has appeared on Profit Magazine's Top 100. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger, striving to always help companies Succeed in Search.
Kyle Grant - Senior Sponsored Search Marketing Strategist Enquiro
As Enquiro’s senior
sponsored search strategist, Kyle provides strategy for some of the company’s
most demanding and complex B2B and B2C paid search accounts. He has a wealth of
experience designing and managing behaviorally targeted local campaigns to
multi-million dollar international e-tail campaigns. He is able to combine his
skills in data analysis and marketing ability to develop highly targeted ad
messaging and campaigns, aiming to not only access the correct target market
but to speak to them with the right language. Kyle is also a student pilot and
applies the same thoroughness and critical analysis to his sponsored management
strategies that keeps him safe in the air.